HTC sets its sights on snagging 10 percent of the market; does it have a chance?
HTC, as a smartphone company, finds itself in an interesting situation. Its share of the marketplace is down, and it’s been struggling to turn a profit, yet at the same time it just put out one of the most eagerly anticipated and well-received phones in a long while. So does it have nothing going for it, or everything? CEO Peter Chou is clearly looking at his company’s outlook in an extremely optimistic light, and has been talking about his desire to see HTC take back some of the stature it’s lost in recent years.
As we came out of 2013, HTC was responsible for about three percent of global smartphone sales. That placed it behind even companies like Lenovo (and pre-Motorola, to boot).
But Chou isn’t letting HTC’s current position get him down, and says that the long-term goal is to see the company work its way up to holding something like eight to ten percent of the market. And mind you, when we’re talking about market share, it simply isn’t enough to sell more phones every year; you also have to steal sales away from your competition. Is the new One a compelling enough handset to help put HTC on the track to accomplishing that? There’s certainly enough buzz, but we still don’t know how that might influence sales.
Chou also mentions an interest in tablets (again) and wearables, but it doesn’t sound like there’s much of a rush there, and HTC will launch such devices only when it’s good and ready.