Apple’s launch of iBeacon has come with a little skepticism from the market. We’ve seen the company launch the service at certain MLB Stadiums across the United States, with some dubbing it as a cool feature, and others annoyed at the fact that they just want to go watch the game. Still, the project is still a work in progress, and it’s soon about to expand into new usage scenarios.
On one hand we’ve just learned that Apple is ready to deploy the service in NBA arenas. The Golden State Warriors became the first NBA team to adopt this recently as a trial, and we should be seeing this service expand gradually throughout the year. Currently the service is being used to boost ticket sales by prompting fans to upgrade their tickets as they make their way inside Oracle Arena, and there will be other services added. We sadly don’t have a timeline for the expansion, but it’s only a matter of time.
Another interesting development is that apps like “Placed” will allow you to use similar usage scenarios at home. You can, for example, leave your iBeacon in the living room and program it to activate your Apple Remote when you’re close. There’s a huge caveat though, as this service only works if you’re running the app, and proves to be far inferior than the basic things you can do with NFC tags today. Surely an NFC tag won’t work without you tapping it, all you have to do is place it in an appropriate area, and it’ll work without any app running.
Hopefully Apple can fine-tune the iBeacon service in the future and make auto-activation optional, as hey, not all of us want things to work automatically either.