Jony Ive finds Apple’s copycats to be “anonymous, poorly made objects”


With all the recent developments in the case of Apple vs Samsung, a lot has been heard about how Samsung has copied Apple’s UI to a certain degree. What’s interesting though is that we haven’t really heard about what the designers think of Samsung’s practices over the hardware design. I’m sure you’ve heard of Jonathan Ive, Apple’s Senior VP in Design, and if you’re curious to know what he thinks, he recently laid-it-out on an interview.

According to Ive:

“We’re surrounded by anonymous, poorly made objects,” Ive said. “It’s tempting to think it’s because the people who use them don’t care – just like the people who make them.”

But if the people who create these “poorly made” devices don’t care about quality, Ive insists that the opposite is true for Apple engineers who put “years of investment, years of pain” into creating the best products in the world.

“[Apple engineers] care about things that are thoughtfully conceived and well made,” Ive said. “We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity — for giving a damn.”

Obviously beauty lies in the eye of the beholder. Ive has been famously praised for his design in almost every Apple product that we see, but his opinion is subjective when compared to what other people consider as beautiful. Would you agree with Ive’s thoughts on those who have copied Apple? Leave us a comment.

Source: The Times, Macworld
Via: BGR

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About The Author
Jaime Rivera
Jaime has been a fan of technology since he got his first computer when he was 12, and has followed the evolution of mobile technology from the PDA to everything we see today. As our Multimedia Manger, he’s been in-charge of growing our YouTube hobby into one of the biggest video channels in the industry. When he’s not building one of our videos, or filming our Pocketnow Daily, he can be found in his second biggest passion, which is running and fitness. Read more about Jaime Rivera!