Users of free apps and the developers behind them often find themselves in a battle of the wills over advertising. We realize that you don’t get something for nothing, and in order to keep enjoying free apps and the services behind them, we’re going to have to put up with some ads. The companies financing these apps also want to maximize their income, so they’re going to present us with as many ads as we’ll stand; too many, or too invasive, and we’ll just stop using using the app. After testing the waters for the past few months, today Facebook goes official with its latest effort to bring more advertising to its platform, announcing the arrival of video ads.
You’ll soon start seeing such video ads peppered throughout your news feed. They’ll play automatically, but with sound disabled; only if you tap on an ad will the video’s sound kick in, and it will also start displaying full-screen.
The company insists that it’s taking steps to ensure that only “high-quality ads” make it onto your feeds, and the roll-out of these ads will be slow, as Facebook studies user reactions. So while it may be some time before you start seeing them, make no mistake: they’re coming.