LG’s new G Flex ad is pure nightmare fuel
The LG G Flex is one heck of an innovative, eye-catching phone. Between the curved, flexible body and advanced features like its self-healing plastic, it’s the kind of phone that feels like it’s coming from twenty minutes into the future. You’d think that wearing its features on the surface like that would make promoting the G Flex a marketer’s dream job… but then somehow we ended up with the clip embedded below.
Really good, engaging smartphone ads are one thing, but spectacularly awful ones have a special place in our hearts. Back in December we checked out a kind of creepy one for the first Galaxy Gear, but this new G Flex clip might just put even that one to shame.
We get that the G Flex’s curve is supposed to better conform to the human body than a traditional flat phone, but is putting an ear and mouth (complete with beard) on someone’s hand really the most graceful way to convey that notion? Similarly, somehow the idea “let’s demonstrate the self-healing plastic” transformed into “let’s draw blood.” Don’t get us started on the ending. It’s all a bit out of Pan’s Labyrinth. Will the ad at least get people talking about the G Flex? Maybe, but we feel compelled to go wash our hands before thinking about this any more.