Apple is not new to releasing products that disappoint consumers. If you don’t remember Ping, or things like the Mac Cube, hey, we don’t blame you, I’m sure the Cupertino kids would love to forget them either. That being said, mixing disappointments with an iPhone release is totally new territory, and such has been the case with the iPhone 5c.
We remember the reports that Apple had ceased orders to manufacturers for the iPhone 5c since the end of 2013, though sadly we didn’t know just how bad this was for Apple. As it turns out, new supply chain sources have told Digitimes that Apple is currently holding on to as many as 3 million iPhone 5c units in inventory that it can’t sell. Two million units are currently in the factories and one million units have already been distributed to carriers.
The usual thing is for Apple to not be able to meet demands for customers, and we’ve seen this with the iPhone 5s, but the fact that the iPhone 5c is too expensive, and too small have made it less attractive than Apple expected, and it’s clear that consumers have manifested what they want.