HTC revenues keep sliding, as company approaches all new One launch
When it comes to smartphone companies, we tend to be much more interested in products and services than we necessarily are with things like income and profits, largely looking at those only when a manufacturer publishes its quarterly figures. But HTC’s been a special case, teetering right on the brink of profitability, and threatening to generate losses if the company can’t change its projection around. That’s meant putting its finances under the magnifying glass, and today we get news of the latest figures, which aren’t exactly good news.
HTC’s revenue for January and February is down 37.2 percent from the same stretch of 2013, and February in particular was brutal, with revenue declining 25.3 percent from January. In fact, for HTC to hit its bare minimum, low-end earnings target for the first quarter, it’s going to need to see March sales that exceed January and February combined.
Sure, the winter post-holiday season is a slow time of year for smartphone sales anyway, but HTC looks like it’s in particularly rough shape. Those new Desire models (above) look pretty nice, and we’re just weeks away from the all new One launching; will the combined effect of this new hardware be enough to stimulate slumping sales? Can HTC turn its 2014 flagship launch into an ongoing sales-driver, or will it be just a blip on the radar, before the decline continues? For HTC’s sake, we sure hope it’s the former.