Smartphone fans should be quick to recognize Ashton Kutcher as the actor portraying Steve Jobs in last year’s much anticipated (though critically panned) biopic, but in real life Kutcher’s been helping out on the Android side of the fence. Last fall, Lenovo recruited him to help promote its Yoga Tablet (the second-gen version of which we just caught at MWC), and now we get word that Lenovo is increasing its involvement with Mr. Kutcher, who will be helping Lenovo define the user interface it creates for a forthcoming line of smartphones.
We’re certainly well used to seeing celebrities brought on for phone launches (remember when Microsoft tapped Jessica Alba for the Windows Phone 8 event?) but it’s decidedly unusual to learn that one’s offering input at the design stage. Lenovo Chief Marketing Officer David Roman explains that while Kutcher won’t be involved with anything like circuit layout, he’s very much acting as an engineer, identifying problem areas and coming up with solutions.
While the idea sounds a bit silly, maybe there really is something to this. Fresh opinions can’t hurt, and it’s not like Lenovo is giving Kutcher the keys to company and saying “just run with it” – he’ll be another voice among a team full of industry veterans.
And admit it: who doesn’t want to see the Android Device Manager rebranded as Dude, Where’s My Smartphone?