“Steve Jobs” to help Lenovo design Android phones

Smartphone fans should be quick to recognize Ashton Kutcher as the actor portraying Steve Jobs in last year’s much anticipated (though critically panned) biopic, but in real life Kutcher’s been helping out on the Android side of the fence. Last fall, Lenovo recruited him to help promote its Yoga Tablet (the second-gen version of which we just caught at MWC), and now we get word that Lenovo is increasing its involvement with Mr. Kutcher, who will be helping Lenovo define the user interface it creates for a forthcoming line of smartphones.

We’re certainly well used to seeing celebrities brought on for phone launches (remember when Microsoft tapped Jessica Alba for the Windows Phone 8 event?) but it’s decidedly unusual to learn that one’s offering input at the design stage. Lenovo Chief Marketing Officer David Roman explains that while Kutcher won’t be involved with anything like circuit layout, he’s very much acting as an engineer, identifying problem areas and coming up with solutions.

While the idea sounds a bit silly, maybe there really is something to this. Fresh opinions can’t hurt, and it’s not like Lenovo is giving Kutcher the keys to company and saying “just run with it” – he’ll be another voice among a team full of industry veterans.

And admit it: who doesn’t want to see the Android Device Manager rebranded as Dude, Where’s My Smartphone?

Source: Re/code
Via: BGR

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Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!