Will reduced licensing costs give Windows Phone the boost it needs?
With plenty of attractive mobile devices out there, consumers have the luxury of being a little picky, and especially if we’re not tied down to one carrier, we can check out dozens of different handsets as we look for the perfect smartphone. While that means paying attention to features and design, shoppers are also going to be keeping an eye on sticker prices, looking to get the most bang for their buck. Over the weekend, we heard a rumor that Microsoft could be looking to keep Windows-running PCs and tablets affordable by slashing OS licensing costs, and now a similar claim is being made about Windows Phone, with the goal of lowering handset prices.
Infosonics, a company that releases some lower-end Android handsets, told PCMag that it’s heard that Microsoft may be slashing WP8 licensing fees by as much as 70 percent, a reduction that, if true, would be large enough to get Infosonics interested in the Windows Phone game.
Certainly, a big reduction like that would make a lot of sense in light of that recent news about new Windows Phone OEMs, especially those in developing nations, and it’s not like this is the first time that an idea like this has been suggested, as variations on the theme were bouncing around late last year. Maybe we’ll get confirmation at something like Build in April.