Yesterday brought us some interesting news from BlackBerry, with the company announcing two new BlackBerry 10 smartphones. While the Z3 will be available in just a matter of weeks, its Indonesian-only focus took some of the air out of the news. But then we also learned about the Q20, the next BB10 model with a hardware QWERTY keyboard, though one that won’t hit retail until the second half of the year. The Q20 intrigued us so due to the way it seemed to backpedal in BlackBerry’s evolution, restoring the hardware buttons and trackpad from pre-BB10 designs. Now we hear a little more about what BlackBerry’s up to with such a move, and what it spells for future devices.
The Q20 may be the first with those old accoutrements in a while, but it’s not going to be the last. BlackBerry intends to deliver a series of “classic” BB10 models, retaining the look-and-feel of previous generation devices. Oh, and we still don’t have an official pic of the Q20, but that fan render up top looks like a decent enough guess (even if the front and back don’t match), given what we know.
That’s just one segment of the market BlackBerry’s going for. Beyond those classic phones, it’s also going to keep making more affordable models (like that Z3 will be), real BB10 flagships (like the Z30 we got last year), and a few super premium models (like those Porsche Design BlackBerrys).
We also get a bit of a boastful tease form new CEO John Chen, saying that some of those higher-end flagship models will be appealing enough to not just wow existing BlackBerry fans, but to lure users away from other platforms. That sounds like a tall order to us, but we’d be pleased as punch to see BlackBerry pull off such a feat.
Image: BBM Channel C00019CAE