Last year, we saw HTC’s codename M7 blossom into the HTC One, one of the most recognizable phones to launch in 2013 and winner of our Pocketnow Readers’ Choice award. Now with its follow-up nearly ready to launch, what name will the M8 take for its commercial debut? We’re a little over a month away from getting official confirmation, but now new rumor attempts to nail-down just how the phone will arrive, and it’s not a name we’re loving upon first hearing it.

HTC Two? Nah, that would make too much sense. HTC One+? Try getting that past those CyanogenMod phone guys. Instead, @evleaks (who so far has been delivering great M8 leaks) reports that the M8 looks like it will be called… (drumroll, please) The All New One.

If true, expect to see something like “the 2014 One” quickly descend as the preferred name for the phone, as The All New One is just horribly nonspecific. Heck, we wouldn’t be surprised if we sorted through some video footage of last year’s announcement for the original One and caught HTC using the phrase “the all new One” to describe even that handset. (well, close – see the image above)

As you take a moment to let all that sink in, we also get an update on color options: while an earlier rumor claimed that the M8 would mirror the One with silver, dark gray, red, and blue options, the word now is that the M8 would instead do a bit of an iPhone 5S impression and launch in silver, gray, and gold.

Source: @evleaks