With Apple’s current Apple TV reaching its second anniversary, and with the recent rumors from Bloomberg stating that we’ll get a new device in an Apple event in April, a lot of speculation is going around over what Apple plans to release. Google keeps making the Chromecast better than ever, so it’s clear that Apple needs to do more than just consider this product a hobby.
The Wall Street Journal has just chimed in about what to expect for Apple’s new iOS accessory / set-top-box. With Time Warner being Comcast’s new acquisition, it seems that making the Apple TV a bold TV offering didn’t go very well. Apple now seems to prefer to work with cable companies instead of competing with them, and that isn’t necessarily a good thing. According to the article:
“In the current discussions, which involve at least two big media companies, Apple envisages working with cable companies, rather than competing against them, the people said. For programming, it would rely on cable providers to acquire programming rights from media companies, rather than acquire them on its own, the people said. Apple might consider seeking some rights directly in the future, one of the people said.”
So if you were expecting an Apple Television, or a revolutionary way to consume your content on TV, I guess that’s going to have to wait. Let’s hope that at least the event in April brings us more than just the fourth iteration of Apple’s hobby.