HTC teases Tuesday announcement, but it might not be what you’re thinking
MWC is just around the corner, and the big names involved have been scheduling press events to share news of their latest products. Companies like Samsung, Sony, and Nokia have distributed their invitations, but there’s been one name absent: HTC. Earlier this week, HTC execs said that invites to its presumed M8 launch would head out in about two weeks, meaning MWC is out of the running – this will likely be an HTC-only show. But then this afternoon HTC posted a short teaser message to Twitter, talking about news arriving next Tuesday, February 18. Is this an early look at the M8?
Sadly, we doubt it. The image HTC shared, which you can see above, arrived with the note, “if only broken hearts were this easy to fix.” OK, so on one level that’s a reference to today being Valentine’s Day, but with those shattered screens we’re getting the strong sense here that HTC’s talking about something like a protection plan, rather than news of any new device.
Really, some sort of protection or replacement plan might be a good fit for the sort of expanded services we’ve seen HTC start experimenting with, like its efforts to help users finance their off-contract One purchases. It would also project the sort of all-bases-covered reputation we see from companies like Apple, where shoppers have learned to expect really great post-purchase support.
Details are just days away, so check back with us on Tuesday to learn what HTC has to share.
Source: HTC (Twitter)