Apple’s iWatch project direction continues to leave a lot of question marks. Apple is famous for “figuring things out” on existing markets, and we keep wondering how the company plans to differentiate the smart watch in its currently emerging ecosystem. What’s different about Apple is that it keeps hiring specialists focused in medical technology, and the latest one is rather interesting.
The company has just hired Marcelo Lamego for a position that is yet unknown. Lamego is the former chief technology officer of non-invasive patient monitoring company Cercacor. This company specializes in building sensor-based medical technologies like those used in the Pronto-7, a portable, non-invasive device which measures hemoglobin, oxygen saturation, pulse rate and more, things that would require dreadful procedures a couple of decades ago.
It’s clear that the iWatch will be more than just a FitBit, and more than just a smartwatch. If the company figures out a way to build a product that could save sports fans and elderly people the hassle of testing themselves for medical reasons, this could be a real breakthrough in technology. Let’s see if Apple is bold enough to pull it off.