Even when we’re expecting a smartphone to arrive a certain way, there’s a lot of uncertainty that can go into how it’s named. Like last year: it was clear that Samsung was brewing-up a new Galaxy S model, so while the idea of a Galaxy S 4 itself wasn’t controversial, we initially expected Samsung to stylize the name as the Galaxy S IV, mirroring 2012′s Galaxy S III. We saw something similar with LG, expecting an Optimus G2 until LG started backing away from that Optimus branding and ultimately delivered a phone that was simply the G2. While the G2′s successor may still be months away (though maybe just a few, if we’re to believe recent rumors), its name may get some early confirmation, as we see LG trademark the G3.
LG’s application hit the US Patent and Trademark Office last week, wherein the company asserted its desire to use “G3″ as the name for a mobile phone.
Instead of another late summer launch, this year LG may be looking to introduce the flagship a little earlier, maybe in the hopes of making it more competitive. We’ve heard both May and June dates mentioned as possibilities.