Last week we heard some analysts making predictions about how HTC’s business might end up doing in Q1 2014, and while that forward-looking estimate was interesting, it almost felt a little like we were getting ahead of ourselves; after all, at the time we still hadn’t seen HTC release its Q4 2013 data. Well, today those numbers arrive, and while they’re not quite as bad as they could be, they’re also pretty far removed from “good.”
Better news first: last quarter, HTC did manage to turn a profit, after missing that mark in Q3. Problem is, it’s a tiny, tiny profit, to the tune of about only $10 million. That’s off of quarterly revenue of $1.4 billion, which itself is down 20% from the same period in 2012. We also learn of an operating profit margin in negative territory, at -3.7 percent.
What’s HTC hoping to do in order to bolster sales? Beyond some vague talk of “communicating better with consumers,” HTC intends to place a greater focus on mid-range phones – in fact, there’s no indication here that the company is banking on a flagship like the M8 to help turn its fortunes around.
Finally, we get an official prediction for HTC’s Q1 2014 numbers, and the company’s own assessment matches very closely with those pessimistic predictions from last week.