HTC has been struggling to keep its head above water for a while now, but we really started focusing on just how bad things had gotten last fall, upon news of the company’s first outright failure to turn a profit, reporting a quarterly loss. In the months that followed, the situation hasn’t shown any signs of getting better, and if we’re to believe the latest analyst reports, it’s not about to – or at least not anytime soon.
Even at this early stage of 2014, analysts are trying to anticipate HTC’s fate for the rest of the quarter, and what they see doesn’t sound too promising. Right now, expectations are that HTC will end up having sales decline by 18.6 percent compared to last quarter, or an 18.4 percent decline compared to Q1 2013. While its margin is supposed to improve slightly, we’re still looking at negative figures, meaning that HTC is expected to take another loss.
The most depressing part might be how this report casts doubt that even a successful M8 launch could do much to reverse HTC’s course.
We’re set to get our next batch of official financial figures from HTC in just a few days, as it releases its Q4 2013 numbers on Monday; check back with us then to learn exactly how the company fared.