Microsoft invests heavily in Foursquare to license exclusive Windows Phone data
We’ve been hearing about Microsoft and Foursquare landing a deal together for over a year, and we finally get confirmation that the deal is finalized. Redmond has just invested a staggering $15 Million in Foursquare, and if you think this deal is just to get your location data, well, that’s actually only a small part of the deal.
The deal allows Microsoft to license some Foursquare data that nobody else has. This grants Redmond deeper data access and technical components that can be used and integrated into Bing, Windows Phone, and Windows 8 through the Foursquare API. According to Foursquare’s lead in Business Development “this includes Foursquare’s location targeting system that utilizes phone sensor data to pinpoint user locations and points of interest”. As part of the win-win negotiation, Foursquare has raised a total of $50 Million in funds.
Sadly it’s hard to tell right now how this multi-year agreement will benefit Windows Phone customers, but we’ll hopefully see some of that in Windows Phone 8.1.