Probably one of the most confusing parts of Facebook’s launch of Paper is precisely the fact that there already is an app called Paper. If you hadn’t heard about FiftyThree’s award winning sketch application for the iPad, we suggest you have a look. Lot’s of speculation surged from Facebook’s app launch, since many assumed that Facebook had purchased FiftyThree, but that wasn’t the case.
Today FiftyThree’s CEO Georg Petschnigg published an open and very polite letter expressing that “Facebook can apply the same degree of thought they put into the app into building a brand name of their own”. As a result, FiftyThree has decided to trademark ‘Paper’, to avoid any additional drama between both companies, since we can all agree that FiftyThree used the name first.
Obviously the next step is for FiftyThree to actually win the trademark, for there to be any legal action applicable against Facebook. So far Facebook has not wanted to comment on this matter, but it’s only a matter of time before it does. Hopefully Facebook can trademark ‘Newspaper’ and be done with the issue.