It’s been just over one year now since BlackBerry launched BlackBerry 10, introducing the Z10 and Q10 in the process. BlackBerry really needed a new hit to keep its head above water in a rapidly shifting smartphone climate, and BlackBerry 10 was supposed to be that revitalizing force. Unfortunately for the company, the months that followed were anything but kind, and in spite of a few notable accomplishments (like the cross-platform release of BlackBerry Messenger), 2013 was a year largely dominated by missteps. Maybe more than any other smartphone maker out there, BlackBerry could really use something to put a smile on its face, and Canadian institution Tim Hortons might have just the thing, as it prepares some limited edition BlackBerry doughnuts.
The BlackBerry doughnut features purple icing, purple sprinkles, and an edible BlackBerry logo up top. Inside, it’s filled with “BlackBerry” jelly – how appropriate.
Sadly, Canada’s not planning any big nationwide show of support for BlackBerry in this manner, and the special edition doughnuts are only available at one Toronto Tim Hortons, and then only for today; it’s all tied in to a promotion for the restaurant’s TimmyMe BlackBerry app.
And for all you BlackBerry haters out there: at least this is one BlackBerry product you might like!