Reacting to yesterday’s news of Lenovo’s acquisition of Motorola’s smartphone business from Google has felt a bit like going through our own five stages of grief. We’ve had shock, confusion, rationalization, and maybe even acceptance. In the time that’s followed we’ve learned some more specifics of the arrangement, like what it would mean for Motorola’s modular Project Ara design, and now we have the opportunity to get some answers straight form the horse’s mouth, as a couple Lenovo execs sat down with The Wall Street Journal to discuss the purchase.
Once again, Lenovo delivers assurances that the Motorola brand itself isn’t going away, and the company very much intends to deliver new Motorola phones. The ultimate branding isn’t a done deal, but it may be something like “Motorola by Lenovo.”
The company also faced some tough questions about Motorola’s potential for profitability – or rather, the inability so far of Google to turn its fortunes around. Chief Executive Yang Yuanqing (above) explains that while Lenovo does not yet have a specific business plan in mind for how Motorola might find profitability, it’s nevertheless confident, and intends to grow Motorola into a bigger player than it has been thus far.