Lenovo sure does seem convinced that Motorola will be a way to make the company money, but its lack of any specific business plan for doing so is a little bit concerning. Before we can start looking at this all objectively, though, we need some hard figures; just how bad shape was Motorola really in? The last answers we had date back to October, but today we get an update, as Google publishes its Q4 2013 financial figures – and Motorola isn’t looking too hot.
When we checked in on those Q3 numbers, Motorola Mobility had revenues of $1.18B, but ultimately generated a loss of $192M.
For Q4, revenue’s up a tad to $1.24B – so far, so good – but the losses are even worse than before, and when all expenses are factored in, Motorola lost $384M. That’s straight-up double its losses from the previous quarter.
As for Google as a whole, the company saw revenues of $16.86B, exceeding some estimates. And while its advertising-related revenue is up, it’s seeing slightly lower margins, generating 31% more clicks but pulling-in an average of 11% less on each.