Apple’s tablet market share grew slightly during the holidays
Just after Apple’s quarter results were in, the IDC has already begun to put its numbers together regarding the tablet market. Traditionally the iPad has seen a decline in worldwide market share over the last couple of years with the obvious proliferation of cheap Android tablets, and more-affordable Windows tablets. Still it seems things are starting to change, and this time, for Apple’s benefit.
The IDC’s latest results show that the iPad’s market share grew during the holiday season. This leaves Apple owning 33.8% of the market share, up from 29.7% last quarter, which is definitely significant when you consider that the next player is 15 points bellow Cupertino. One third of the tablet market share may not sound significant to you, but the differences range in the millions of units, which is odd considering that Apple’s tablet line-up is not cheap.
Just keep in mind that the IDC tracks shipments and not sales, and Apple is one of the few companies that actually reports true sales when compared to the rest of the OEMs. It could be that a lot of the competing devices are still in store shelves, but that’s hard to predict.