There’s no denying that Samsung dominates the mobile space around the world, but the company hasn’t really had that same consistent luck in beating Apple in the US. Samsung has sold more Galaxy phones than Apple has sold iPhones on more than one quarter, but it seems that doing so during the past holiday season wasn’t possible.
Counterpoint Research just shared its numbers and Apple’s iPhone sales grew from 31% to a staggering 43% during the month of December. Samsung on the other hand actually lost marketshare, going from a 34% to just 30% during the same month. Analysts predict that this had a lot to do with Apple being more aggressive about in-store sales by offering gift cards for your purchase of an iPhone, something not common from Cupertino.
Obviously the race to the top is consistent, and we also can’t ignore that the iPhone 5S was a newer device when compared to Samsung’s Galaxy S 4. Let’s see how sales continue when the Galaxy S 5 gets launched.