Microsoft disputes rumor of billion-dollar payouts to attract WP8 OEMs
For a while now we’ve been talking about various rumors about the lengths Microsoft might go to in order to drum-up manufacturer interest in creating new handsets for Windows Phone 8. Those have included the idea of eliminating platform licensing fees, the admittedly hard-to-believe notion of allowing OEMs to make dual-boot phones that might also run Android, and the possibility of just making outright payments to some of these companies to secure their interest. Yesterday, a rumor expanded upon that last claim, laying-out a few (VERY LARGE) figures for what Microsoft might pay: $1.2B to Samsung, $600M to Huawei, and $500M to Sony. We wondered at the time if they might be too big to be believed, and it looks like that fear was justified, a a Microsoft exec publicly disputes that data.
Microsoft’s Frank X. Shaw took to Twitter to acknowledge that while Microsoft does enter into co-marketing deals (think: pre-acquisition Nokia), those hundred-million-dollar figures are “complete fiction.”
Unfortunately, that’s all the rebuttal we get, because it might be nice to have a better sense of just what Microsoft means when it’s talking about those co-marketing deals; after all, there are a lot of ways companies like this can compensate each other for their efforts, and even if we’re not looking at some easily quantifiable number like marketing spending, we’d be interested in learning just how far off some of those figures were.