Microsoft disputes rumor of billion-dollar payouts to attract WP8 OEMs


For a while now we’ve been talking about various rumors about the lengths Microsoft might go to in order to drum-up manufacturer interest in creating new handsets for Windows Phone 8. Those have included the idea of eliminating platform licensing fees, the admittedly hard-to-believe notion of allowing OEMs to make dual-boot phones that might also run Android, and the possibility of just making outright payments to some of these companies to secure their interest. Yesterday, a rumor expanded upon that last claim, laying-out a few (VERY LARGE) figures for what Microsoft might pay: $1.2B to Samsung, $600M to Huawei, and $500M to Sony. We wondered at the time if they might be too big to be believed, and it looks like that fear was justified, a a Microsoft exec publicly disputes that data.

Microsoft’s Frank X. Shaw took to Twitter to acknowledge that while Microsoft does enter into co-marketing deals (think: pre-acquisition Nokia), those hundred-million-dollar figures are “complete fiction.”

Unfortunately, that’s all the rebuttal we get, because it might be nice to have a better sense of just what Microsoft means when it’s talking about those co-marketing deals; after all, there are a lot of ways companies like this can compensate each other for their efforts, and even if we’re not looking at some easily quantifiable number like marketing spending, we’d be interested in learning just how far off some of those figures were.

Source: Frank X. Shaw (Twitter)
Via: BGR

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About The Author
Stephen Schenck

Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen’s first mobile device was a 624 MHz Dell Axim X30, which he’s convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he’s not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits

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