By Stephen Schenck | January 13, 2014 12:22 PM
Since last fall, we’ve been talking about the next big venture coming from Beats, following the company’s relationship with a couple smartphone and tablet OEMs: a streaming music service. We knew it would be cross-platform, but that was about it: just who would get access? How much would it cost? Well, over the weekend we started getting our answers, with the announcement of the start of service, and a special offer for AT&T subscribers.
Beats Music goes live on January 21, available on iOS, Android, and “Windows Mobile,” which we really hope is an error on Beats’s part, and not a retro app for some five-year-old phones. There’s a free trial, and then subscriptions cost about $10 a month – nothing revolutionary there. Instead of beating the other guys with pricing, Beats thinks it can do a better job at finding music you’ll like, recruiting a number of DJs to design a wide selection of playlists. All in all, Beats Music claims to have some 20 million tracks.
So, what’s this AT&T deal? Well, for one, AT&T Family Plan subscribers can check out an extended 90-day free trial. After that, they’ll be able to subscribe at a discounted group rate, paying $15 a month for access for up to five users, on ten devices. That doesn’t sound too bad at all – presuming you can live with the Family Plan to begin with – and might be a smart way for Beats to quickly grow its user base.