The wearables floodgates open; who wants some smart socks?
It started out so simply: we’d pop in a Bluetooth earpiece when driving, or looking to keep our hands free at work. Then we were trying to assess our level of fitness with wrist-borne trackers, remotely interacting with our phones via smartwatch, and preparing for the singularity with Google Glass headsets. While it’s clear that wearables have built up some serious momentum, where’s the market going to go from here? Well, if you thought that fitness trackers as we know them today gathered lots of useful data, they’ve got nothing on what’s capable with smart socks.
Yes, socks; those decidedly low-tech sheaths for keeping our toes warm are getting the 21st century treatment thanks to Sensoria and its Fitness Socks. The socks include embedded sensors able to detect not just how often you take a step, like a pedometer sensor might measure, but also detect where pressure’s being applied over the surface of your foot. Why would you care about that? The last thing you want to do if your New Year’s resolution is to get out and be active is to give yourself shin splints because your running form is awful, and the Fitness Socks allow you to get real-time data on your stride, allowing you to make corrections. Beyond that, you also get a much more accurate step count.
The socks themselves record all this data with a little magnetic ankle band, which can either directly link up to your phone over Bluetooth or just store data internally when your phone’s not around, holding two week’s worth.
At about $150 (and that’s after a $50 savings) the Sensoria Fitness Socks are a little steep, but considering what you might pay for a nice pair of sneakers, they’re not preposterously expensive. Pre-orders are open now, with plans to start shipping in March.