Microsoft has spent the last three years trying to make a significant dent in the smartphone world through its Windows Phone strategy, and this has paid-off to some degree. The platform is now ranked as third after defeating BlackBerry, which is both Microsoft’s and BlackBerry’s doing, and the company keeps pushing hard with the idea of defeating the next frontier, which is the iPhone.
Microsoft has just issued a statement through Neowin that claims that Windows Phone is already defeating the iPhone in at least 24 markets, including Italy, Finland, Poland, India, South Africa and Nigeria. That said, one of the most interesting things about these markets, is that most of them are emerging ones. Surely we know why Windows Phone is popular in Finland, but its popularity in India and Africa is mainly due to how expensive an iPhone is in these areas. In these countries, devices like the Nokia Lumia 520 and Lumia 521 cost five to six times less than any iPhone.
Still, we have to hand it to Microsoft and its partners for continuing to push the needle. The fact that Italy is on this list does prove that there are other markets where Windows Phone has proven to be more appealing. Let’s hope that this reality comes to our shores in the near future.