By Stephen Schenck | December 19, 2013 1:00 PM
Whether you’re planning to purchase a Moto X or not, it can still be kinda fun to play around with all the options available through Motorola’s interactive Moto Maker website and see your custom design transform in real-time. And with new additions like the first wood back option, there are more possible combinations than ever before. Moto Maker is very cool for what it is, but today we learn about a eye-catching twist on that idea, as Motorola prepares to place an interactive Moto X design experience into the pages of a print magazine.
In the January issue of Wired, readers will find a full-page Moto X ad. Once they pull out a little tab to activate things, they’ll be able to press a series of buttons at the bottom of the page to change the colors of the Moto X they’re seeing, thanks to some multi-colored LEDs tucked away within.
While really just an imitation of the sort of customization available through the real Moto Maker, this still promises to be a really engaging advertisement, and as the Moto X is four months old by now, the extra attention could be a nice shot in the arm for its sales.
If you want to check this ad out for yourself, you might have to do a little looking. It won’t be in every Wired copy, limited to 150,000 being distributed in the Chicago and New York City areas. And while we don’t see it spelled-out as such, this is almost certainly a newsstand/retail exclusive, meaning subscribers shouldn’t expect to get it in the mail.