Apple Stores get iBeacon makeover


Of all the new features present in Apple’s release of iOS 7, iBeacon is probably one of the less well-understood. That should start changing as more and more users are exposed to places where iBeacons are deployed, but for the moment they just haven’t had that many opportunities to see the system in action. That situation could be getting better right now, as Apple makes a big push to get iBeacons active in its retail stores.

Starting today, all of Apple’s stores in the US will begin using iBeacon technology, including both stand-alone Bluetooth transceivers and iPhone and iPads using software to act as iBeacons. Beyond simply giving users information on products as they browse around the store, the system can alert them of deals, the potential to upgrade on-contract phone hardware, and let them know when orders are ready to be picked up.

As we’ve discussed previously, there’s a lot of potential with iBeacon, but much in the same way as NFC, it’s only really interesting once it starts becoming ubiquitous. Will that ever happen? It’s far too soon to say, but Apple’s clearly going to give it the old college try.

Source: AP
Via: 9to5 Mac

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About The Author
Stephen Schenck

Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen’s first mobile device was a 624 MHz Dell Axim X30, which he’s convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he’s not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits

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