The way smartphone users buy their handsets is still pretty messed up in a whole lot of cases – would you ever buy a car from a gas station which then forced you to buy only its gas for the next two years? Makes about as much sense as subsidized phone hardware. But this year we’ve seen lots of progress towards the introduction of a more sensible system, thanks to carriers like T-Mobile. Heck, even AT&T has started showing some signs of improvement, like with that $15 monthly discount for off-subsidy phones we learned about earlier today. Now we’ve got some more progress to share with you, as HTC announces its no-money-down financing plan for the off-contract unlocked HTC One.
Basically, this works a lot like financing a handset through T-Mobile: if your credit checks out, HTC will give you a $600 32GB One for nothing down, and then you’ll make no-interest monthly payments of $25 for the next two years.
It’s not that financing a purchase is anything new, but seeing a smartphone OEM offer such a service itself, providing hardware and a loan directly to the end user, is still pretty interesting. After all, we would love to see carriers have nothing to do at all with selling phone hardware, and this could be a big first step in the right direction.
This offer is only available in the US, and this is for the GSM One only – so, if you’re interested in T-Mobile or AT&T, you’re in luck; sorry, Sprint or Verizon fans.