Black Friday/Cyber Monday stats: iOS leads online sales, iPad crosses platform boundaries
With Tuesday now upon us, the holiday weekend shopping bonanza is officially over. Black Friday becomes a distant memory, and Cyber Monday deals are drying up. Not even counting Cyber Monday, we’re looking at some $57B in retail spending. But just who’s buying what? A couple data sources have emerged to provide statistics on how we made our purchases, and they reveal some interesting splits down platform lines.
For instance, this year Cyber Monday saw a huge new influx of shoppers making their purchases with mobile devices, up 55% from last year. Interestingly, while smartphones dominated over tablets as far as raw traffic goes, shoppers were more than twice as likely to actually make a purchase over their tablets, versus using their smartphones.
As far as the platform breakdown, iOS users both accounted for more online sales, and spent more per person: $120.29, as opposed to $106.70 for the average Android-using shopper.
One other noteworthy platform split concerns sales of iPads, particularly hot items this year. While it’s no surprise seeing so many iOS users snatch up the latest iPad models, it turns out that Android users accounted for a solid 40% of the weekend’s iPad purchases. Makes you wonder how Apple’s market share would look if its products were always so discounted.