Black Friday/Cyber Monday stats: iOS leads online sales, iPad crosses platform boundaries

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With Tuesday now upon us, the holiday weekend shopping bonanza is officially over. Black Friday becomes a distant memory, and Cyber Monday deals are drying up. Not even counting Cyber Monday, we’re looking at some $57B in retail spending. But just who’s buying what? A couple data sources have emerged to provide statistics on how we made our purchases, and they reveal some interesting splits down platform lines.

For instance, this year Cyber Monday saw a huge new influx of shoppers making their purchases with mobile devices, up 55% from last year. Interestingly, while smartphones dominated over tablets as far as raw traffic goes, shoppers were more than twice as likely to actually make a purchase over their tablets, versus using their smartphones.

As far as the platform breakdown, iOS users both accounted for more online sales, and spent more per person: $120.29, as opposed to $106.70 for the average Android-using shopper.

One other noteworthy platform split concerns sales of iPads, particularly hot items this year. While it’s no surprise seeing so many iOS users snatch up the latest iPad models, it turns out that Android users accounted for a solid 40% of the weekend’s iPad purchases. Makes you wonder how Apple’s market share would look if its products were always so discounted.

Source: IBM, Infoscout
Via: CNET, BGR

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!