Apple has had its latest iPhones on the market for two months now. The new iPad mini finally shipped, and by all logic we’d expect Apple to be seeing a nice bump in sales right now. That’s what makes some of the latest figures on mobile browser activity so interesting, as they reveal some uninspiring iOS numbers in the wake of continued Android gains.
Mind you, this data looks at connections between mobile browsers and a specific subset of servers; it’s not a comprehensive analysis of sales, and misses out on users who rely more heavily on apps than mobile websites.
That said, while Apple showed a 1.5% share gain moving from September into October, it dropped a quarter percent in November, rather than continuing to rise. The general trend over the course of the year is down, too, after peaking around 62% in March.
On the contrary, usage of both the old Android Browser and Chrome have really been on the uptick, and November saw the Android Browser gain about 2% of the total browser share, while Chrome’s up 1.5%.
It’s not that we’re particularly surprised to see Android’s growth, but more interested in how very small an effect Apple’s recent launches appear to have had on iOS usage.