HTC’s been struggling for a while now to turn its business around and start grabbing a larger slice of the smartphone market, but its luck just hasn’t been working out. Despite a promising start to HTC One sales, we saw the company’s income quickly plateau before diving back down again, ultimately leading to Q3’s substantial losses. Will HTC be able to get back on course and stem any future losses? Analysts aren’t betting on it, and paint the picture of a significantly worse year in 2014.
How bad? Well, for starters, Q4 2013 isn’t looking too hot, and HTC may only ship 3.5 million handsets – down from over 5 million last quarter. That slump is expected to continue throughout 2014, ultimately leading to a 33% year-over-year decline, with annual sales projected at just 14.5 million units – in contract, Apple sells that many iPhones in just a few weeks.
Maybe this M8 will get HTC some attention early on in the year, but the company’s going to need more than one hot flagship in order to drive sales all year long – an expensive lesson we hope it actually learned this year. Then again, this report suggests that HTC will really miss out when it comes to developing markets in 2014, and even the M8 won’t help it there.