Last week, we saw Qualcomm take off its SoC-maker hat for a moment and try on the role of accessory manufacturer, announcing the coming availability of its Toq smartwatch. While the $350 Toq is certainly more expensive than almost all of its smartwatch competition, it offers something the others don’t: a display using advanced interferometric tech to form its image, letting it save enough power to make always-on operation a reality. We were told to expect the watch to go up for sale in one more week, on December 2, but it looks like Qualcomm couldn’t help but let things loose a little early, opening up pre-orders for the Toq.
Caveats apply: only the black Toq is available for pre-order now – there should also be a white version once sales really begin – and it’s not shipping for another one to three weeks. It’s also worth remembering that Toq is Android-only, and while it will work with any phone running Android 4.0.3 or higher, making it a lot more flexible than the Galaxy Gear, iOS users are still out of luck.
Even with only a 240mAh battery, Qualcomm says users can expect to go days between charges, and when they need to top-up, the watch recharges wirelessly (charger included).
What do you think? Are the colorful low-powerful display and long operating time big enough hooks, or does that $350 price tag make the Toq a non-starter?