Sometimes, it sure sounds like Samsung has its foot in its mouth when it comes to discussing the Galaxy Gear smartwatch. Back in September, we had an executive talking about how the company acknowledges that the watch “lacks something special,” and subsequent reports had it looking like the watch wasn’t catching on with shoppers. On one hand, it’s refreshing to hear a company talk about a new product in realistic terms, but there’s a real risk that Samsung’s lack of enthusiasm could be spilling over to consumers. Today we find Samsung back in the hot seat, with EVP and head of Samsung’s Open Innovation Center David Eun calling the Galaxy Gear a “small green tomato.”
To his credit, Eun is trying to defend the Gear, talking about it in terms of a worthwhile product that needs time to mature. He sees a lot of the flack it’s getting from critics as being due to them expecting a “big, red ripe tomato,” and wanting the Galaxy Gear to be something it’s not.
This is all very true, and perhaps we’re getting ahead of ourselves with our demands from smartwatches, but that doesn’t make Samsung’s attitude towards the Gear any less unusual. We’re so used to manufacturers either defending their products to the ends of the Earth, or flat-out throwing them under the bus in the face of public opinion, but this is very different – an almost apathetic “take it or leave it” approach. You’d think Samsung would have a way to defend the Galaxy Gear without simultaneously making it sound so unappealing.
Update: Oof. Latest estimates suggest Galaxy Gear sales are at a mere 50,000.