By Stephen Schenck | November 13, 2013 5:29 PM
As you’ve no doubt noticed by now, smartwatches have really been taking off in popularity. This year we saw Samsung join Sony at the table, and rumors continue to be insistent that an Apple “iWatch” is just around the corner. More and more companies are making this kind of gear, and we’ve even got Google out on the fringes with its Google Glass, ready to take wearables in a bold new direction – but who’s going to buy all this? According to a new study published last week, wearable tech is apparently pretty popular with people – though some types more than others.
After speaking with about 2600 adults in the US, The Harris Poll found that a little under half (46%) have some level of interest in smartwatches or other wrist-borne gear (think: fitness trackers). Of those, 27% are either very or somewhat interested.
Those numbers drop when we start talking about Glass-style headwear, falling to about 36% of the populous having some level of interest. Interestingly, the drop-off here seems focused on those identifying themselves as only somewhat interested in such technology; for both smartwatches and headgear, there’s a contingent making up about 10% of the population that’s very excited with the idea of either.
Still, those are some solid numbers, and suggest that there really is a market out there for this stuff. And then just think how those figures might grow after Apple releases some crazy-good iWatch advertising campaign. If you’re curious to get the full breakdown of the survey, including how responses varied based on age and gender, check out the compete report via the source link.