By Stephen Schenck | November 13, 2013 1:03 PM
Apple products really have a way of just screaming “premium,”starting in their design and continuing on through the manufacturing process. We’ve seen the company employ some cutting-edge techniques to make devices with strong, stylish metal frames, ultra-resilient sapphire glass, and next-gen silicon at their heart. Just the other day we were talking about where rumors see Apple going from here, looking at the idea of advancements like a pressure-sensitive touchscreen for next year’s iPhone. Building hardware like this isn’t just a matter of having the will to make it, and requires the appropriate infrastructure. To that end, we’re learning of Apple making a big $10.5B investment to improve the tech used to manufacture its products.
With Apple already pushing the limits of what’s capable from devices produced on the massive scale of the iPhone, the name of the game is custom machinery. Whether it’s testing gyroscopic sensors, fabricating advanced screens, or milling super-thin yet strong frames, Apple’s making sure that it has the machinery where it needs to be to get the job done.
Considering the delays we’ve seen with Apple getting the new iPad mini to market – a fate believed to be related to manufacturing issues – that makes this kind of investment to upgrade facilities sounds like it’s right on time, if not overdo.