Apple may be transitioning to multiple iPhone launch events each year
Apple sure has been breaking from its old habits with product launches lately. Last year, we saw the arrival of two new full-sized iPads, just seven months apart, and this year brought us the first time Apple debuted two new iPhone models at once. Should we be reading something into this pattern and start getting used to a world where Apple’s launching more models, more frequently than ever? One analyst sure thinks so, making her report after talking with Apple’s Tim Cook and CFO Peter Oppenheimer.
Supposedly, we could start seeing iPhone launches take on the flavor of last year’s iPad events, with Apple launching multiple models, spaced throughout the year. It’s not clear if that means one new flagship, and one refresh of older hardware, like we got this year – especially because the appeal for Apple of that 5C-style hardware seems closely tied to retiring the previous year’s flagship. Maybe we’d finally see the launch of that phablet-sized iPhone in the spring, and get the new flagship in the fall.
Beyond that, there’s also a theory that Apple really intends to ramp-up its focus on services next year, complementing all this new hardware. In particular, we could finally get that Touch ID-based payment system that was rumored in the weeks leading up to the 5S’s launch.