By Stephen Schenck | October 28, 2013 11:05 AM
HTC is feeling pressure to get its sales back on track, and we’ve already heard a little about how the company might be planning to pull that off. Last week, for instance, a report described an effort to rebalance executive duties, putting some of the sales and marketing responsibility on chairwoman Cher Wang while concentrating Peter Chou’s focus on product development. Today we hear some other details about HTC’s strategy, including an emphasis on a new source for SoCs.
According to analysts, HTC has a four-part plan to turn around its fortunes. There’s that business with leadership we just mentioned, but that’s just one facet. Supposedly, HTC would also look to reduce costs by outsourcing manufacturing, and there would be a new focus on creating business partnerships that would expose new users to HTC devices. Finally, the fourth part of this plan recalls a rumor we heard late last month: a renewed interest in building handsets running MediaTek chips.
This is a little different than that September rumor, though; that time, the idea was that HTC might try to use a higher-end MediaTek chip in order to produce a new version of its flagship One handset. Today’s report suggests HTC finding a much more traditional role for MediaTek SoCs, placing them in models aimed at developing markets.
While all the elements of this four-part plan sound solid enough on their own, we still wonder if they’re a recipe for success; could too much of a focus on cost-cutting and lower-end models end up lowering HTC’s stature even further?