Despite a few misgivings about how the iPhone 5C may be doing, Apple’s recent sales have seemed to be extremely strong, and the iPhone 5S launch went over like hotcakes. But just how crazy good has Apple’s business actually been doing? Today, the company’s latest quarterly figures are out, ready for us to start digging through.
Let’s start with a little context. Over this period last year, Apple had revenue of around $36 billion, and of that made an $8.2 billion profit. For the same quarter this year, Apple brought in $37.5 billion, though now only sees $7.5 billion in profit. Still, those sales beat projections, which Apple had previously placed with $37B as the high end. The gross margin may be lower than in the past, at 37%, but that’s about what was expected, anyway.
As for where all that money came from, Apple sold 33.8 million iPhone models, up from 31.2 million in Q3. The growth is even more pronounced when compared to Q4 2012, when it sold only 26.9 million.
Generally speaking, Apple’s performance met or exceeded estimates, though there is the occasional outlier. For instance, Apple sold 14.1 million iPads, while expectations wanted the company moving closer to 14.5M units.
Now we just have to see how this momentum carries into Apple’s first quarter of fiscal year 2014, and if can bring those margins up a little – Apple, at least, isn’t too optimistic, looking at the 36.5-37.5% range.