“I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that”, said Qualcomm’s senior vice president and chief marketing officer Anand Chandrasekher, with regards to the new Apple A7 chip running on 64 bits inside the iPhone 5S. There are split opinions out there concerning the chip itself, but it looks like Qualcomm reassigned Chandrasekher.
A week after this statement the company said publicly that “the comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate”; after all, Qualcomm itself will be shortly moving on to 64-bit architectures too. Now, according to reports, Chandrasekher has been reassigned and even removed from the company’s official leadership page. Qualcomm apparently told Cnet that Chandrasekher will be taking care of “certain enterprise related initiatives”.