Samsung concerned over region lock user frustration, yet refuses to change course
Samsung somehow got it into its head that it would be a smart idea to dictate to users just where they could use their fully bought-and-paid-for smartphones, implementing a region lock on the new Galaxy Note III and advising us that we’d be seeing the same sort of restriction cripple additional Samsung handsets. We’ve heard a few statements from the company on this controversial decision, and today we get an update that at least makes clear that Samsung’s aware of just how upset we all are, even if it has no intention of doing anything about it.
To read Samsung’s statement – once again, translated from German – it’s upset that this new region lock is causing Samsung users to have a less than “pleasant and smooth user experience,” the company’s ultimate goal. To that end, it says that it’s going to “optimize the process as a whole” and endeavor to better address user questions about the lock.
But the lock will remain. “Continue to endure,” our translation tells us.
Samsung, you ever wonder if you’re not seeing the forest for the trees? Maybe the problem isn’t your implementation of the lock, or failures in adequately describing it to users, but that no one wants it there in the first place.