Smartphone companies can sing the praises of their own devices all they want, but as we’ve seen over the years, sometimes the most interesting ads arrive not when a company is just directly promoting its own model, but actively disparaging its competition. Such attack ads have been successful for companies like Samsung and Microsoft, and now we hear about a clever little campaign cooked up for LG, specifically targeting Samsung, HTC, and Apple hardware.
This campaign, which began in Scandinavia earlier this month, serves up banner ads for the LG G2. Rather than some generic ad, it does a little digital forensics work to suss out the phone viewing the spot and delivers a custom-tailored message extolling the virtues of the G2: better battery life than the HTC One, bigger display than the iPhone, or faster SoC than the GS4.
It’s cute, and certainly attention-getting, but we wonder just how effective it really is. After all, shouldn’t LG be going after customers beginning to look for a new smartphone now, not ones who already bought a brand-new phone just six months ago?