LG targeted ads recognize your phone, point out its flaws


Smartphone companies can sing the praises of their own devices all they want, but as we’ve seen over the years, sometimes the most interesting ads arrive not when a company is just directly promoting its own model, but actively disparaging its competition. Such attack ads have been successful for companies like Samsung and Microsoft, and now we hear about a clever little campaign cooked up for LG, specifically targeting Samsung, HTC, and Apple hardware.

This campaign, which began in Scandinavia earlier this month, serves up banner ads for the LG G2. Rather than some generic ad, it does a little digital forensics work to suss out the phone viewing the spot and delivers a custom-tailored message extolling the virtues of the G2: better battery life than the HTC One, bigger display than the iPhone, or faster SoC than the GS4.

It’s cute, and certainly attention-getting, but we wonder just how effective it really is. After all, shouldn’t LG be going after customers beginning to look for a new smartphone now, not ones who already bought a brand-new phone just six months ago?

Source: M&C Saatchi
Via: Engadget

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About The Author
Stephen Schenck

Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen’s first mobile device was a 624 MHz Dell Axim X30, which he’s convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he’s not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits

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