New details emerge of rumored Amazon and HTC smartphone partnership


A little earlier this week we heard a report claiming that HTC and Amazon had joined forces to work towards producing the retailer’s long-rumored smartphone, and suggesting that they’d been developing three separate models. We’re still trying to piece together what actually might be going on here, but today we get a little more to go on, with some new details arriving about this supposed partnership.

For one, this new info – which Bloomberg attributes to a pair of sources – is more specific than that earlier report that HTC and Amazon may not release a phone at all. Even though they assert that talks between the two have been ongoing since June, this is far from a done deal, and Amazon might very well go with someone else.

This also brings up an idea that was tangentially attached to Amazon phone rumors earlier this year, that the phone could somehow be exclusive to Amazon Prime users. Back then, that notion was intimately tied to the idea of the phone being essentially free, subsidized by future merchandise purchases and recurring Prime fees. That idea of a free or nearly free Amazon phone has since been rejected, but now this Prime tie-in might just be returning.

We also hear another twist on Amazon’s motivations, suggesting that an Amazon phone wouldn’t primarily be used to direct users towards buying physical goods through the retailer, but instead encouraging usage of Amazon Instant Video.

Source: Bloomberg
Via: Pocket-lint

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!