Mini versions of flagship smartphones not finding success
Miniature versions of top-shelf smartphones have been around for years; Samsung’s been keeping up with it for its Galaxy S line, sure, but this year we really saw renewed interest in the practice. That meant a Galaxy S 4 Mini, launched shortly after the GS4 and flanked by other GS4 variants like the Active and Zoom models, as well as an HTC One Mini coming out a little longer after its parent its parent phone arrived. While both suffered from the long-term curse of the mini-phone, showing up with specs that very much failed to align with the larger editions, they still seemed better equipped than models in years past. Despite this, it looks like they just can’t seem to catch on with consumers.
Digitimes reports that manufacturers are being forced to cut back on prices in order to even get mini handsets moving off the shelves, and it could be leading the industry to rethink how it positions such devices in the first place.
Now, that could mean one of two things: we might see OEMs begin to embrace lower prices for mini phones earlier on, or manufacturers could always go the other way, and create hardware that despite its small size is more in line performance-wise with flagships, helping to justify a higher price. That latter strategy could be precisely what we’re seeing with the Sony Xperia Z1 f, keeping the full-sized version’s processor, memory, and camera.