HTC bleeds $100M in devastating third quarter

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That rumor about HTC and a dual-boot Android/Windows Phone model is seriously interesting news, not just for Microsoft and its platform, but for HTC, as well. Sadly, we’re going to have to temper that excitement with a little somber reminder of the situation HTC currently finds itself in, as the company publishes its third quarter financial figures.

Back in the latter part of September we heard that HTC wasn’t just making less of a profit than it might like, but was actually threatening to post a quarterly loss, its first such to date. Sure enough, that’s exactly what’s happened, and it’s even a bigger loss than predicted.

Coming from a second quarter where HTC showed $42 million in profit, this most recent quarter saw the company take a whopping $101 million loss; that’s not just barely failing to turn a profit, but a sign that something could be seriously wrong.

So, what’s the problem? The HTC One isn’t getting any more popular as time goes on, and the company failed to keep customers interested throughout the summer, apparently missing the mark with its expensive Robert Downey Jr. campaign. Now it’s got the One Max in the pipeline, but will that really be enough to turn this momentum around? Suffice it to say, HTC needs another hit, and sooner rather than later.

Source: HTC
Via: phoneArena

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!