By Stephen Schenck | October 4, 2013 1:17 PM
That rumor about HTC and a dual-boot Android/Windows Phone model is seriously interesting news, not just for Microsoft and its platform, but for HTC, as well. Sadly, we’re going to have to temper that excitement with a little somber reminder of the situation HTC currently finds itself in, as the company publishes its third quarter financial figures.
Back in the latter part of September we heard that HTC wasn’t just making less of a profit than it might like, but was actually threatening to post a quarterly loss, its first such to date. Sure enough, that’s exactly what’s happened, and it’s even a bigger loss than predicted.
Coming from a second quarter where HTC showed $42 million in profit, this most recent quarter saw the company take a whopping $101 million loss; that’s not just barely failing to turn a profit, but a sign that something could be seriously wrong.
So, what’s the problem? The HTC One isn’t getting any more popular as time goes on, and the company failed to keep customers interested throughout the summer, apparently missing the mark with its expensive Robert Downey Jr. campaign. Now it’s got the One Max in the pipeline, but will that really be enough to turn this momentum around? Suffice it to say, HTC needs another hit, and sooner rather than later.