Microsoft shakes-off Surface RT curse, Surface 2 threatens to sell out
Microsoft has a lot to overcome with this year’s Surface models. While last year’s versions had their moments, the Surface RT’s sluggish performance and embarrassingly low sales really cast a dark shadow over Microsoft’s tablet aspirations. This year, we’ve been wondering if the new Surface 2 and Surface Pro 2 would be better received, and help to undo some of that damage to the brand. We’ll want to withhold judgment until they finally start ending up in users’ hands later this month, but things sure sound like they’re off to a booming start, with Microsoft reporting that the new Surface models are selling like “hotcakes.”
Pre-orders for the tablets opened on September 24, with delivery set for October 22. A week-and-a-half later, Microsoft has announced that it’s sold out of of a number of accessories, like the Touch Cover 2 and a couple Type Cover 2 color options (at least in the US), and the higher storage capacity Surface options – the 64GB Surface 2 and both the 256GB and 512GB Surface Pro 2 – are nearly gone.
Microsoft doesn’t sound like it plans to make any additional inventory available during this pre-order phase, and advises interested shoppers to either get an order in while they can or try their luck at retail once those sales begin.
That all sounds quite promising for Microsoft, but considering the awful Surface RT PR, the cynic inside us wonders if Microsoft might not be intentionally keeping its stocks low in order to create the impression of desirability.