Apple A7 64-bit chip is a marketing gimmick with zero benefits, says Qualcomm executive
One of the main innovations on the new Apple iPhone 5S, alongside its fingerprint scanner, is, at least according to Apple, its brand new processor. The Apple A7 64-bit chip has been specifically called out at the presentation as one of the phone’s key, forward-thinking, features.
However, Qualcomm’s senior vice president and chief marketing officer Anand Chandrasekher, doesn’t seem to be impressed. While talking about the Apple A7 64-bit chip, he said: “I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that”.
The exec also added that 64-bit processors allow for usage of more memory (beyond 4GB), which is clearly not the case with the iPhone 5S and its 1GB of RAM. “You don’t really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications”.
However, the executive admitted that Qualcomm will also be doing a 64-bit processor. “From an engineering efficiency standpoint it just makes sense to go do that. Particularly the OS guys will want it at some point in time”, he added, but gave no details about when such a product will see the light of day.