Microsoft talks need for focus on low-end phones going forward


With news of Microsoft’s acquisition of Nokia’s devices and services divisions, we’ve been thinking a lot about what it all means for the future of Lumia devices. So far, we’ve been pretty concerned with branding – would Microsoft use the Nokia name? What about Lumia, or PureView? While we’re still very much interested in getting to the bottom of those questions, they’re ultimately a bit academic – what really matters, after all, are the phones themselves; will Microsoft stick to the same variety of devices Lumia did? While we’re sure to see more flagships, some comments from a Microsoft exec sure make its seem like the focus could be on the other end of the spectrum, with the company doubling-down on targeting low-end sales.

Microsoft VP Frank Holland explains, “we are going to spend a lot of time in the next twelve months building a real presence on the low-end smartphone market with developing countries.”

Certainly, Nokia’s had some big wins with high-quality low-end devices like the Lumia 520, and breaking in to an emerging market can be a whole lot easier for a usurper like Microsoft than trying to strip users away from iOS and Android little by little – it’s getting in on the ground floor. So, while we’ll need to see just what sort of hardware Microsoft has in mind, this general idea looks pretty sound.

Via: WMPoweruser

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About The Author
Stephen Schenck

Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen’s first mobile device was a 624 MHz Dell Axim X30, which he’s convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he’s not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits

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