Microsoft talks need for focus on low-end phones going forward
With news of Microsoft’s acquisition of Nokia’s devices and services divisions, we’ve been thinking a lot about what it all means for the future of Lumia devices. So far, we’ve been pretty concerned with branding – would Microsoft use the Nokia name? What about Lumia, or PureView? While we’re still very much interested in getting to the bottom of those questions, they’re ultimately a bit academic – what really matters, after all, are the phones themselves; will Microsoft stick to the same variety of devices Lumia did? While we’re sure to see more flagships, some comments from a Microsoft exec sure make its seem like the focus could be on the other end of the spectrum, with the company doubling-down on targeting low-end sales.
Microsoft VP Frank Holland explains, “we are going to spend a lot of time in the next twelve months building a real presence on the low-end smartphone market with developing countries.”
Certainly, Nokia’s had some big wins with high-quality low-end devices like the Lumia 520, and breaking in to an emerging market can be a whole lot easier for a usurper like Microsoft than trying to strip users away from iOS and Android little by little – it’s getting in on the ground floor. So, while we’ll need to see just what sort of hardware Microsoft has in mind, this general idea looks pretty sound.